Marketing & community engagement for the healthcare sector

Reach more people. Build trust. Improve health engagement.

We develop and deliver health marketing, communications and community engagement strategies that make complex information clear and accessible, reach the people who need it and encourage meaningful action.

From targeted campaigns and paid advertising to peer-support communities, events, partnerships and programme promotion, we combine health-sector knowledge with specialist marketing and engagement expertise to increase awareness, participation, registrations and ongoing engagement.

Discuss your project

Health information only works if it reaches and engages the right people

Communicating health information effectively can be complex. Different communities need different approaches, channels and levels of support, while information must remain accurate, accessible and appropriate for the setting in which it is being delivered.

We combine healthcare knowledge with specialist marketing, communications and community engagement expertise to turn complex information into clear, practical communications and create effective ways to reach, engage and support the people who need them.

Make information accessible

Turn complex health information into clear, practical, bite-sized content that people can understand and use.

Reach underserved communities

Combine digital marketing with trusted healthcare, community and faith-based networks to reach people who can be missed by traditional communications.

Build trust and engagement

Create peer-support communities, accessible content, events and two-way communications that encourage people to engage and stay engaged.

Turn awareness into action

Build campaigns and journeys that increase programme registrations, event attendance, service uptake and participation.

Our experience spans NHS and public health programmes, GPs and primary care, private healthcare, health-tech, charities, place-based initiatives, prevention programmes, physical activity and fitness, long-term health conditions, and community health and wellbeing.

How we can help

Whether you need a complete marketing and engagement strategy or specialist support for a particular programme, campaign or audience, we can bring together the right expertise to plan and deliver it.

Strategy & campaign development

Marketing, communications and engagement strategies, audience planning, campaign development, programme launches and ongoing delivery.

Content & communications

Clear, accessible health information, social media, graphics, video, animations, articles, email campaigns and practical resources designed around different audiences and channels.

Digital marketing & audience growth

Organic and paid social media, Google Ads, SEO, websites and landing pages, CRM, email marketing, automation and conversion journeys that turn awareness into registrations, attendance and participation.

Communities, peer support & lived experience

Online and Facebook communities, peer-to-peer support, lived-experience content, community management, Lives, Q&As and other opportunities for people to connect, share and learn from each other.

Events, programmes & participation

Promotion and engagement for webinars, Lives, community events, prevention programmes and physical activity initiatives – helping increase awareness, attendance, sign-ups and sustained participation, including among older people and those living with long-term health conditions.

Community outreach, partnerships & relationships

Building relationships with GPs, pharmacies, healthcare providers, community and voluntary organisations, faith groups and other trusted networks, alongside strategic partnerships that can extend reach and create new opportunities.

We can develop the strategy, deliver the activity or become an extension of your existing team – bringing in our specialists across marketing, digital, design, content, engagement and healthcare as required.

Healthcare expertise built into the team

Effective health communications need to be engaging and easy to understand, without compromising accuracy. Alongside our marketing, communications and engagement specialists, our wider team includes doctors and healthcare professionals who can provide clinical expertise where required.

Depending on the project, they can support with:

  • Reviewing content and communications for clinical accuracy
  • Translating complex health information into clear, accessible content
  • Developing health-focused campaigns and content
  • Presenting videos, webinars, Lives and events
  • Providing expert input into strategy, messaging and programme development

We also have experience working within NHS governance and approval processes, balancing engaging communications with clinical accuracy, accessibility, data protection and other programme requirements.

Reaching people through channels they know and trust

Reaching people with health information often requires more than putting the right message on the right digital channel. Trust, accessibility, language, health literacy, culture, confidence and existing relationships can all influence whether someone engages and takes action.

We develop place-based and community engagement strategies that combine targeted digital communications with the organisations, settings and people communities already know and trust. Depending on the audience, this can include GPs and pharmacies, healthcare settings, faith groups, community organisations, charities, local networks, peer groups and people with lived experience.

Our experience includes:

Championing Local SME Growth Across Harrow, Brent and Hillingdon

Reaching underserved communities

Designing targeted outreach for people experiencing health inequalities and other barriers to accessing information, services and opportunities.

For a Sport England-funded place-based physical activity programme in Brent, we developed the research and outreach strategy that gathered insight from 1,067 residents, working through trusted faith, healthcare and community networks to reach diverse communities and understand what would help more people become active.

Championing Local SME Growth Across Harrow, Brent and Hillingdon

Building peer support and trusted communities

Creating and managing online communities where people can access practical information, ask questions and learn from others with shared experiences.

For a North West London diabetes programme, we developed an active peer-support community alongside accessible health content, expert-led Lives and Q&As, helping people engage with diabetes information in a more approachable and supportive environment.

Supporting participation and social connection

Promoting physical activity and wellbeing in ways that recognise the wider reasons people engage and the barriers that can prevent participation.

Our work with a Harrow community walking programme included supporting older adults and people with long-term health conditions, using accessible communications and community engagement to build confidence, encourage participation and promote peer support and social connection that help people stay active long term.

We don’t rely on a single route to reach an audience. We identify who needs to engage, understand the barriers, and build the right combination of communications, relationships and trusted channels around them.

From awareness to action

Reaching the right audience is only valuable if it leads somewhere. We design campaigns around the action your organisation needs people to take – whether that’s registering for a programme, attending an event, accessing support, becoming more active or engaging with a health service.

We build the complete journey around that objective, bringing together the right combination of:

Targeted reach → paid advertising, social media, community outreach and partner networks

Clear, relevant content → accessible messaging, graphics, video and expert or peer-led content that builds understanding and trust

Simple routes to action → landing pages, sign-up journeys, event registrations and clear calls to action

Follow-up & ongoing engagement → CRM, email marketing, automation, retargeting and online communities that keep people engaged

The result is a joined-up approach that turns marketing activity into measurable participation, registrations, attendance and ongoing engagement.

Our work in action

MyHealth London

The brief
Increase awareness and uptake of an NHS-supported digital cardiovascular health programme across North West London, with a particular focus on reaching communities experiencing greater health inequalities.

What we did
Developed and delivered the multi-channel marketing and engagement strategy, combining targeted social media and paid campaigns with accessible health content, video, webinars, community outreach and printed materials. We created clear routes from initial awareness through to registration and programme participation, working within NHS clinical review and governance requirements.

The outcome
We built the programme’s social presence from zero, generating 18,400+ organic content views, 490+ interactions and 522+ profile visits, with Facebook reaching around 6,500 people without paid advertising. Across the wider programme, total registrations increased 22% to 25,105, while cardiovascular registrations rose from 3,158 to 12,624, with our activity supporting sustained awareness, engagement and visibility.

Brent Active Together

The brief
To gather insight from diverse communities experiencing health inequalities, deprivation and multiple barriers to physical activity, helping to shape a new Sport England-funded place-based programme for Brent. We were then tasked with developing the communications and engagement approach needed to reach and involve local communities.

What we did
We designed the community research and outreach strategy, gathering insight from 1,067 residents through trusted local networks including faith, healthcare and community settings. We then developed the brand and communications strategy, website and digital channels, accessible campaigns, partner resources, promotional materials and event support, alongside training teams to support ongoing delivery.

The outcome
We established the communications and engagement infrastructure needed to support long-term place-based delivery and reach communities facing barriers to being active. The work was subsequently showcased as an example of good practice at a national Sport England conference, and following the successful Development Award phase, Brent became the first Place Partnership in the country to progress to the full Sport England award.

Friends of Know Diabetes

The brief
To create an accessible and trusted way for people living with or at risk of diabetes to access practical health information, connect with others and engage with healthcare professionals outside traditional clinical settings.

What we did
We developed and managed the online community and social channels, creating clear, bite-sized health content alongside peer-led and lived-experience communications. We delivered regular Lives and Q&As with healthcare professionals and high-profile guests, supported community conversations and developed engaging content within NHS governance and approval requirements.

The outcome
We grew the Facebook community to 1,300+ members, with around 65% actively engaging, alongside an Instagram audience of 2,400+ followers. This created an established peer-support network where people could access practical diabetes information, learn from lived experience and engage directly with healthcare experts in an accessible, supportive environment.

  • Make a greater impact with your health programme

Whether you need to increase programme registrations, improve event attendance, reach underserved communities, build an engaged audience or communicate complex health information more effectively, we can help you develop the right approach and deliver it.

Our team can support a specific campaign or programme, provide specialist expertise where you have gaps, or take on your wider marketing, communications and engagement function.

Talk to us about what you’re trying to achieve, who you need to reach and where you need support.

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